Beyond Meat burgers can be purchased from a wide variety of restaurants and packs of patties are easy to find within retailers—but the brand is looking to make its innovative plant-based meat product even more accessible with Cookout Classic. The limited-edition pack of 10 burgers is being introduced to stores like Walmart and Target, so that shoppers can access an affordable way to feed a crowd with something other than beef patties.
The Cookout Classic pack is priced at $15.99, which brings the price of each soy-free, gluten-free patty to about $1.60. Perfect for grilling season, the plant-based burger pack comes in a fully recyclable cardboard carton that will appeal to consumers who are looking to make more environmentally friendly eating choices this summer.
Plant-Based Burger Packs
Beyond Meat's Cookout Classic is Ready for Backyard Grilling
Trend Themes
1. Plant-based Meat Products - The rise of accessible and affordable plant-based meat products opens up opportunities for market disruption in the food industry.
2. Affordable Alternative Protein - The growing demand for affordable alternatives to traditional proteins presents an opportunity for businesses to innovate and disrupt the meat industry.
3. Sustainable Packaging - The increasing consumer interest in environmental sustainability creates opportunities for disruptive innovation in the packaging industry.
Industry Implications
1. Food Retail - The introduction of plant-based burger packs in major retailers like Walmart and Target provides an opportunity for disruption in the food retail industry.
2. Meat Industry - The rise of plant-based meat products challenges the traditional meat industry, creating opportunities for disruptive innovation.
3. Packaging Industry - The demand for sustainable packaging for plant-based products creates an opportunity for disruptive innovation in the packaging industry.