Cookma, the West Coast meal delivery service and product line for parents, boasts an uplifting and vibrant brand identity designed by Landscape. With a warm, emotional aesthetic, the premium brand aimed to exude a sense of luxury and refinement. The brand was launched by Lisa Chatham and pays homage to Ayurveda and traditional wisdom. Cookma aims to nourish new mothers through this traditional knowledge. The earth-toned color palette features creamy hues complemented by rich terracotta shades and pastel gradients.
Chatham says: "Modern cultures don’t recognize the importance of caring for a woman after childbirth the way we did traditionally. Pregnancy is about the mother, while post-birth tends to focus on the baby. The Ayurvedic approach considers the void that is left when the baby leaves the body and fills this space with nourishment. It is this approach of holistic nutrition that I want to share."
Vibrant Parent-Focused Brands
Cookma is a Meal Delivery Service with an Uplifting Brand Identity
Trend Themes
1. Parent-centric Brands - Opportunity for other meal delivery services to shift from child-focused to parent-focused, adopting branding and messaging that reflects a holistic approach to supporting new mothers.
2. Traditional Wisdom Revival - Opportunities to create brands and products that celebrate and incorporate traditional knowledge and practices, particularly in the areas of nutrition and healthcare.
3. Emotional Branding - Opportunities for brands in all industries to adopt emotional and warm branding identities that resonate with consumers on a deeper level.
Industry Implications
1. Meal Delivery Services - Opportunity to create parent-centric meal delivery services that prioritize new mothers' nutritional needs and use branding that reflects a holistic approach.
2. Healthcare and Wellness Products - Opportunities to create products that incorporate traditional wisdom and knowledge, particularly related to nutrition and postpartum care.
3. Luxury Brands - Opportunities for luxury brands to adopt emotional and warm branding, incorporating traditional wisdom and practices, to differentiate themselves from competitors and resonate more deeply with consumers.