The makers of Cooking Craze, a free-to-play mobile game, collaborated with luxury candy boutique Sugarfina for a branded in-game event that gives players the chance to run their own candy shop. When operating their own Sugarfina Boutique within the world of Cooking Craze, fans will be able to create some of the brand's most popular confections, including its cereal chocolate bars and Candy Bento Boxes with signature flavors.
As a special treat for the first 1,000 players in the United States who successfully complete all 40 of the event's levels, Big Fish Games will be rewarding players with their own Candy Bento Box. Additionally, other hidden treats will be awarded to players in the US and Canada throughout the event, which ends just after Valentine's Day this year.
Branded Candy Boutique Games
Big Fish Games & Sugarfina Collaborated on an Event in Cooking Craze
Trend Themes
1. Branded In-game Events - Mobile games and luxury brands collaborate to create immersive branded in-game events, opening up opportunities for further partnerships in the gaming industry.
2. Virtual Boutique Integration - Brands are beginning to integrate their virtual stores and merchandise into mobile games, creating new revenue streams and marketing opportunities for both the game makers and the brands.
3. Gamification of Marketing - Marketers are increasingly exploring the potential of gamification to increase brand awareness, customer engagement, and loyalty.
Industry Implications
1. Mobile Gaming - Mobile gaming companies can collaborate with luxury brands to integrate branded content into their games, creating unique immersive experiences for players and opening up new revenue streams.
2. Luxury Brands - Luxury brands can leverage their image and reputation to reach new audiences and create memorable experiences for customers through branded in-game events and virtual store integrations.
3. Marketing and Advertising - Gamification is becoming an increasingly popular strategy for marketers to engage customers, promote their brands, and drive sales, as it offers an interactive and rewarding experience for consumers.