Twix recently reintroduced its Cookies & Creme Twix bars from the 90s and fans of this treat can now look forward to a refreshing way to cool off this summer with the new Twix Cookies & Creme Ice Cream Bar. The richly textured frozen treat combines creamy vanilla ice cream with pieces of chocolate cookies and a chocolate coating.
At a time when people are looking forward to small treats and nostalgic moments, this callback to the Twix Cookies & Creme Chocolate Candy Bar promises to brighten everything from special occasions to daily snacking. To brighten days and spread smiles, Mars will be looking out for the use of #TwixIceCream on social media to connect with people and share its new Twix brand Cookies & Creme Ice Cream Bars.
Candy-Inspired Frozen Bars
The Twix Cookies & Creme Ice Cream Bars Reinvent a Nostalgic 90s Treat
Trend Themes
1. Nostalgic Treats - With people seeking nostalgic treats, brands can explore opportunities to reintroduce and innovate classic products.
2. Combining Flavors - The combination of flavors in the Twix Cookies & Creme Ice Cream Bar presents an opportunity for brands to create unique frozen treats with unexpected flavor combinations.
3. Social Media Connections - Mars' use of social media to connect with consumers and share new products shows that brands can leverage social media to increase brand engagement and awareness.
Industry Implications
1. Confectionery - The success of the Twix Cookies & Creme Ice Cream Bar and its nostalgic appeal presents an opportunity for confectionery companies to leverage nostalgia and innovate on classic products.
2. Dessert - The popularity of frozen treats during the summer months creates an opportunity for dessert companies to innovate on ice cream bars and introduce new flavor combinations.
3. Social Media Marketing - Mars' use of social media to connect with consumers and share new products demonstrates the potential for social media marketing in the food and beverage industry to increase brand awareness and drive product sales.