There are plenty of biscuits for dogs that are packaged like treats for dogs, and then there are cookie dog treats like these ones from Petco Bootique. The oven-baked creme cookie dog treats are packaged in a way that will be familiar to human fans of creme cookie treats, although the ingredients are optimized to the palates of canine companions.
These dog-friendly cookies, and other treats from Bootique, tap into the humanization of pet products. The snackable, dessert-like treats help pet parents indulge their animal companions in a way that feels familiar and high-quality thanks to products and packaging designs that already feel familiar.
Petco's Bootique also offers a variety of Halloween costumes for pets, ranging from kings and hot dogs to bumblebees and unicorns.
Spooky Dog Cookies
Bootique Oven-Baked Creme Cookie Dog Treats Sport Seasonal Packaging
Trend Themes
1. Humanization of Pet Products - Pet product companies should focus on creating products that cater to the humanization of pets, and mimic human behaviors or products in packaging and offerings.
2. Gourmet Pet Treats - The growth of gourmet pet treats and snacks as a new trend in the pet food industry presents an opportunity for companies to create premium pet treats that cater to specific pet preferences.
3. Seasonal Pet Treats - Pet food manufacturers should consider creating seasonal pet treats that cater to human holiday trends like Halloween, Christmas or Easter.
Industry Implications
1. Pet Food - The pet food industry should focus on creating new, innovative and high-quality pet food products to cater to the humanization of pets.
2. Pet Accessories - Pet accessory manufacturers should consider creating pet costumes and props that cater to human holiday trends as well as premium grooming products that make pets look and feel good.
3. Packaging - Packaging companies should focus on creating attractive, premium quality packaging designs that mimic human food and snack packaging for pet food and treat products.