Carhartt WIP works in collaboration with Converse CONS to launch a new collection of shoes that are inspired by workwear to perfectly fuse the two brands together for the season. The footwear is designed with workwear-themed colors and fabrics throughout with a focus on skateboarding culture as well.
Releasing as a part of the Converse CONS skateboarding line, there is the One Star Pro and the mid-cut Fastbreak Pro. These are constructed from white leather materials and have sail tonal nubuck uppers. It is fastened by black laces over the leather-lined suede tongue section and the interior lining is made up of black leather for a premium and contrasting touch. Branding details round out the shoe along with the gum toe detail.
Workwear-Inspired Skate Footwear
Converse CONS Joins Carhartt WIP On a Pack of Sneakers
Trend Themes
1. Workwear-inspired Footwear - Brands can experiment by fusing different styles together to create unique products that appeal to different subcultures.
2. Skate-inspired Workwear - There is potential value in exploring the crossover between skateboarding and workwear cultures in fashion and lifestyle products.
3. Collaborative Design - Collaborations between brands from different segments create new, unique, and appealing products that cater to a wider range of consumers.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to explore and innovate in crossover designs that appeal to different subcultures, like workwear and skateboarding.
2. Skateboard - Skateboard brands can explore crossover designs with other industries to offer more diverse and unique products.
3. Workwear - Workwear brands can expand their market by exploring crossover designs that incorporate elements of other subcultures, such as skateboarding.