Converse and Babylon join forces in creating a collaborative collection of footwear and sportswear. The retailer and footwear label both contribute their talents and releases a re-imagined version of the classic Chuck Taylor silhouettes, along with a selection of sportwear garments as well.
The two labels offer a re-invited Fastbreak sihouette as well as the Chuck Taylor 70s, remade in different materials and a neutral color tone. The Converse and Babylon LA collaborative collection also features velour tracksuits, jerseys, hoodies, and basketball shorts. The notable component to the partnered project is the use of materials -- the collection makes use to reflection 3M materials and suede materials to construct the pieces. The collaborative work is available on the Babylon website.
Textural Sportswear Lines
The Converse and Babylon LA Collection Uses Soft and Reflective Fabrics
Trend Themes
1. Reflective Sportswear - There is an opportunity for sportswear brands to incorporate reflective materials into their designs to create unique and eye-catching pieces.
2. Velour Tracksuits - The use of velour in sportswear can create a luxurious and comfortable look for athleisure wear, presenting a new opportunity for designers.
3. Re-imagined Classics - Collaborations between fashion brands and sportswear companies can create exciting new versions of classic sportswear designs, offering disruptive innovation opportunities.
Industry Implications
1. Sportswear - Sportswear brands can experiment with new materials and collaborate with other fashion brands to create exciting new offerings for consumers.
2. Fashion Retail - Fashion retailers can partner with sportswear companies to offer unique and trendy sportswear collections, appealing to an increasingly popular athleisure market.
3. Footwear - Collaborations between footwear brands and sportswear companies can bring fresh new versions of classic designs using innovative materials to consumers, driving sales and brand awareness.