Appealing to Millennials who are equally as passionate about traveling the world as they are sharing their experiences with others, Eagle Creek embedded NFC chips in its Caldera luggage line, effectively creating connected bags that help consumers share their unique stories. The NFC-connected luggage designs can be tapped with a smartphone to initiate a cloud-based web experience, complete with a personalized dashboard that shows all the destinations a traveler has previously visited. In the spirit of friendly competition and gamification, the NFC feature also shows a leaderboard that shows the travelers with the highest amount of mileage.
The NFC-enabled luggage designs also include other smart features, such as a lost and found functionality, as well as easy access for videos and additional product information.
Story-Sharing Smart Luggage
Eagle Creek's NFC-Connected Bags Reveal Places a Traveler Has Been
Trend Themes
1. Nfc-connected Luggage - Disruptive innovation opportunity: Develop luggage with embedded NFC chips that enable travelers to share their unique travel experiences and compete with others.
2. Cloud-based Web Experience - Disruptive innovation opportunity: Create personalized dashboards that show travelers all the destinations they have visited, encouraging them to share their stories and engage in friendly competition.
3. Gamification in Travel - Disruptive innovation opportunity: Integrate gamification elements, such as leaderboards based on travelers' mileage, into connected luggage designs to enhance engagement and encourage more travel.
Industry Implications
1. Travel Accessories - Disruptive innovation opportunity: Develop and market NFC-connected luggage and other smart travel accessories that enhance the travel experience and enable travelers to share their stories.
2. Technology - Disruptive innovation opportunity: Explore the integration of NFC technology, cloud-based web experiences, and gamification elements in various products and services to create personalized and interactive experiences for consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize NFC-connected luggage and gamification features to create innovative marketing campaigns and engage consumers in authentic brand storytelling.