The BurgerFi Conflicted Burger is now a permanent menu item available at all of the brand's locations to help offer consumers the ability to either enjoy it more easily or even try it out when looking for something unexpected.
The fan-favorite burger was previously a secret menu offering that quickly picked up popularity amongst consumers looking for a hybrid sandwich option between meat or vegetarian alternatives. The burger starts off with a veggie burger patty that is confusingly paired with a 100% all-natural Angus beef on top along with white cheddar, American cheese, lettuce, tomato and the brand's signature Fi sauce on a branded potato bun.
The BurgerFi Conflicted Burger was developed with undecided patrons in mind and is likely to be a hit amongst flexitarians.
Conflicted Dual-Patty Burgers
The BurgerFi Conflicted Burger is Now a Permanent Menu Item
Trend Themes
1. Hybrid Burgers - Developing new menu items that combine traditional meat and vegetarian options to appeal to flexitarian consumers presents an opportunity for disruptive innovation in the fast food industry.
2. Secret Menu Offerings - Creating exclusive menu items for enthusiasts and early adopters leads to increased brand loyalty and buzz, which presents an opportunity for disruptive innovation in the restaurant industry.
3. Flexitarianism - Catering to the growing trend of consumers who are reducing their meat consumption presents an opportunity for disruptive innovation in the fast food industry by offering novel menu items that appeal to this demographic.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend towards hybrid burgers by developing new menu offerings that appeal to flexitarian consumers and encourage them to visit more frequently.
2. Restaurant - Restaurants that offer secret menu items can harness the power of exclusivity to create buzz and generate brand loyalty among enthusiasts, leading to increased revenues and a unique customer experience.
3. Food and Beverage - Manufacturers of vegetarian and meat-based products can target the flexitarian demographic and develop products that are tailored to their preferences, resulting in increased revenues and a stronger market position.