Estel Confectionery Jam is a Russian brand boasting delightful wholesome branding that will instill trust in the consumer. Given the simplicity of the recipes that inform the Estel Confectionery Jam product range, the packaging design emphasized the few ingredients.
Designed by MOROZDESIGN Ltd, the packaging for Estel Confectionery Jam follows in line with many small gourmet food brands looking to amp up their small batch cultivation methods in order to communicate the quality of the product to consumers.
The series of labels designed for Estel Confectionery Jam are off-white in color and feature natural-looking illustrations of the berries that go into each flavor. The labels are fastened onto the glass jars with red string that matches the font on the front of the jars.
Homespun Jam Packaging
This Branding Concept for Confectionery Jam is Farmer's Market-Inspired
Trend Themes
1. Wholesome Branding - Opportunity for brands to create packaging and branding that conveys trust and authenticity through simplicity and a focus on natural ingredients.
2. Gourmet Food Brands - A growing trend of small gourmet food brands emphasizing small batch cultivation methods to communicate product quality to consumers.
3. Natural Illustrations - Increasing use of natural-looking illustrations on product labels to highlight the natural ingredients used in the product.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity for packaging companies to create designs that convey trust, quality, and authenticity in the food industry.
2. Gourmet Food - Opportunity for gourmet food companies to differentiate themselves by emphasizing small batch cultivation methods and high-quality ingredients.
3. Graphic Design - Increasing demand for graphic designers to create visually appealing and natural-looking illustrations for product labels in various industries.