As the world moves from print media to e-commerce sites, companies such as Condé Nast need to reinvent their old practices, and try to adapt to the modern world.
Being one of the most well known publishing companies, with magazines such as Vogue, GQ and Wired under its belt, Condé Nast is still a leader in its market. However, in order to remodel, they have teamed up with another industry leader, Amazon.
Amazon will assist with renewing subscriptions, which will make it easier for users. They will also keep customer data, and help to make the adjustment more fluid when more online print sales happen.
This partnership is the perfect example of how even successful brands can work together to achieve an easier system, as well as make their work more customer friendly, which will ultimately lead to more business.
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