Concealer sticks are products that many cosmetic consumers will be familiar with, but the new Hydro Boost Hydrating Concealer from Neutrogena boasts a new feature. At the center of the lightweight, non-greasy concealer formula is a "hydrating core" that is designed to offer even more moisture to skin.
This two-in-one product treats skin to a solution that blurs imperfections such as dark circles, while also reviving dry skin around the sensitive eye area. Neutrogena's Hydro Boost Hydrating Concealer is offered in five shades, which range from Fair to Deep.
Recently, YSL launched its 'Volupté Tint-In-Balm,' which also follows the same kind of product-in-product format to offer added hydration. As more consumers look to simplify their beauty routines, multitasking products like these offer the greatest value.
Ultra-Hydrating Concealer Sticks
Neutrogena's Cosmetic Product Boasts a "Hydrating Core"
Trend Themes
1. Hydrating Concealer Sticks - The trend of concealer sticks with a hydrating core offers an innovative solution for both concealing imperfections and providing moisture to the skin.
2. Multitasking Beauty Products - The rise of multitasking beauty products presents opportunities for cosmetics companies to offer convenient and efficient solutions for consumers who want to simplify their beauty routines.
3. Simplifying Beauty Routines - The trend of simplifying beauty routines opens up possibilities for brands to create all-in-one products that save time for consumers while still delivering effective results.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of hydrating concealer sticks by developing new formulas and innovative packaging designs that appeal to consumers.
2. Skincare - Skincare companies can explore the trend of hydrating concealer sticks to develop products that not only provide coverage but also offer added hydration and nourishment to the skin.
3. Personal Care - The personal care industry can tap into the trend of multitasking beauty products by creating versatile products that meet multiple needs, such as combining makeup and skincare benefits in one product.