After the immensely successful launch of its Conceal & Define product range (one product is sold every five seconds around the world,) Revolution Beauty heard the demand from fans who were eager to be able to use a more moisturizing formula—as such, a new line of skincare-infused makeup is being introduced with the Conceal & Hydrate Concealer and the Conceal & Hydrate Foundation. Both of these new products come in an expansive 50-shade range and are formulated with skin-plumping hyaluronic acid.
The lightweight liquid concealer is ideal for those with dry or mature skin and nourishes the skin with ingredients like antioxidant-packed acai berry. Similarly, the budget-friendly foundation has a weightless formula and promises to rival even high-end competitors that are now releasing skincare-like cosmetics.
Hydrating Skincare Cosmetics
The Conceal & Hydrate Concealer & Foundation Contains Hyaluronic Acid
Trend Themes
1. Skincare-infused Makeup - Creating makeup products infused with skincare ingredients to cater to consumers who value both beauty and skincare routines
2. Hyaluronic Acid Infused Products - Including hyaluronic acid in beauty products to promote hydration and plumpness in the skin
3. Expanded Shade Range - Offering a wider range of shades to cater to diverse skin tones and promote inclusivity
Industry Implications
1. Beauty and Cosmetics - Opportunities to create more skincare-infused makeup products to cater to consumers who prioritize both beauty and skincare
2. Health and Wellness - Opportunities to include more skincare ingredients in daily health products for overall well-being
3. Fashion and Apparel - Opportunities to incorporate skincare properties into clothing or accessories for the benefit of the skin