Some things lose their value when not paired with other things: a point which this Conaprole Tomato Sauce campaign aims to make about pasta. According to these print advertisements, cooked noodles have little meaning or appeal without that rich red paste to give them flavor.
The Key agency of Montevideo, Uruguay, composed these images featuring three table settings with three unsatisfactory suppers, prepared with ingredients that are blatantly inedible. Curly pasta has been swapped with wire coils, bow-tie noodles have become little looped ribbons and spaghetti has been reduce to yarn. I'm sure that you would agree that none look remotely appetizing. Flanked with a dry glass and an empty salt shaker, the unsavory meals of the Conaprole Tomato Sauce campaign reveal how tasteless Italian cuisine would be without the piquant vegetable marinara.
Inedible Noodle Advertising
This Conaprole Tomato Sauce Campaign Defines Pasta
Trend Themes
1. Pasta Advertising - Inedible noodle advertising is a new trend in the marketing efforts of pasta companies looking to highlight the importance of their sauces.
2. Visual Storytelling - Using visual storytelling to highlight the importance of specific ingredients is becoming a popular trend in advertising campaigns.
3. Edible Pairing Campaigns - Cooked pasta is being paired with inedible items in advertising campaigns as a way to show the importance of the right sauce pairing.
Industry Implications
1. Advertising Industry - The advertising industry can utilize the trend of inedible noodle advertising to bring attention to their clients' products in a memorable way.
2. Food Industry - The food industry can use the visual storytelling trend to highlight specific ingredients or pairings that make their products stand apart from the competition.
3. Marketing Industry - The marketing industry can use the trend of edible pairing campaigns to create memorable ad campaigns for their clients and differentiate them from other brands in the market.