Women’s health brand Elvie recently announced a comprehensive Milk Concierge service for all breastfeeding moms attending CES 2020. The new service comes in response to new research that states that "44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended 'breastfeeding friendly.' "
The comprehensive Milk Concierge service is named the ‘Pumping Parlor’ and offers a private space for mothers to pump, with the milk being stored by experts in an on-site refrigerated space. A Milk Shuttle service will run throughout CES, collecting milk from moms and transporting it back to the Pumping Parlour for refrigeration. Moreover, complimentary Milk Stork Pump & Totes, a travel-friendly cooler to safely store breast milk, will be available for moms to tote their milk home.
To see the conversation, check out #PumpedAtCES on social media.
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
Trend Themes
1. Comprehensive Milk Concierge Services - Milk concierge services that offer private spaces and expert storage for breastfeeding mothers attending industry events.
2. Pumping Parlor - Private spaces for mothers to pump breast milk with on-site refrigerated storage at industry events.
3. Milk Shuttle Service - Transportation service that collects breast milk from mothers at industry events and delivers it to a refrigerated storage facility.
Industry Implications
1. Women's Health - Opportunity to provide comprehensive milk concierge services and facilities for breastfeeding mothers at industry events.
2. Event Planning - Opportunity to integrate milk concierge services and facilities into event planning for breastfeeding-friendly conferences and trade shows.
3. Travel and Transportation - Opportunity to offer specialized transport services for breast milk from industry events to designated storage facilities.