The Thatchers Community Orchard Project will be giving away 500 apple trees in 2024 to help communities create their own orchards and provide access to fresh fruit on a local basis.
The cider brand is taking applications from 50 organizations in the UK starting today through Monday, February 5, 2024 which will see the lucky ones chosen receiving a bundle of 10 trees each. The trees being donated to the various groups will be of the Katy, Scrumptious and Bramley apple varieties, and will come with instructions on how they should be planted and cared for alongside a commemorative plaque to be placed nearby.
Martin Thatcher spoke on the Thatchers Community Orchard Project saying, "This project is all about community. It’s about understanding how apple trees can not only bring joy, but can act as a means of bringing people together. Whether that’s planting the trees and contributing to the growth of orchards, learning about the lifecycle of a delicious apple, or coming together to press fruit at harvest time, apple trees are a wonderful way to create community spirit."
Cidery Tree Giveaways
The Thatchers Community Orchard Project is Giving Away 500 Trees
Trend Themes
1. Community Orchards - The Thatchers Community Orchard Project is giving away 500 apple trees to help communities create their own orchards and provide access to fresh fruit.
2. Local Fruit Access - The cider brand is providing apple trees to organizations to ensure local communities have access to fresh fruit.
3. Community Spirit - Apple trees are a wonderful way to create community spirit and bring people together.
Industry Implications
1. Cider Brands - Cider brands can explore the opportunity of giving away apple trees to promote their products and foster community engagement.
2. Community Organizations - Community organizations can leverage the donation of apple trees to create orchards and provide fresh fruit access for their members.
3. Gardening and Horticulture - The gardening and horticulture industry can benefit from the trend of community orchards by providing resources and expertise in planting and caring for apple trees.