Communication is a vital part of contemporary life, however, there was a time not long ago in which the process was long and drawn out. With modern technology, we are able to communicate information, ideas and thoughts across vast distances and much quicker than ever before. The Communications Trend Report looks at innovative breakthroughs in technology, advertising, marketing and art that shape consumer attitudes and opinion.
When discussing communication, it's hard not to mention the impact that technology has had. However, there are emerging patterns in the communications industry that don't rely on high-tech gadgets to get a message across. Nostalgia-inducing ads using vintage typography and artwork are drumming up much attention among consumers, while retro/vintage branding campaigns are being replicated and introduced to a new generation of consumers.
Use our consumer-based research to stay informed about key factors affecting the world of communications so you can be prepared for change.
Communications Trend Report
Understand Major Influences in the Modern Day Exchange of Information
Trend Themes
1. Nostalgia-inducing Advertising - Leveraging vintage typography and artwork in ads to capture consumer attention and create a sense of nostalgia.
2. Retro/vintage Branding Campaigns - Replicating and introducing retro/vintage branding campaigns to target a new generation of consumers.
3. Consumer-based Research - Utilizing consumer-based research to stay informed about key factors affecting the communications industry and be prepared for change.
Industry Implications
1. Advertising - The advertising industry can embrace nostalgia-inducing ads using vintage typography and artwork to capture consumer attention and establish emotional connections with customers.
2. Marketing - The marketing industry can adopt retro/vintage branding campaigns to target a new generation of consumers who appreciate nostalgia and seek unique experiences.
3. Market Research - The market research industry can leverage consumer-based research to provide valuable insights and help businesses understand and adapt to the changing landscape of communications.