Patta works in collaboration with WAFFLESNCREAM, which is the first-ever skatepark in Nigeria's Lagos and the new COMMON CAUSE collection takes a fundraising approach. The collaborative project draws in the fashion consciousness of the Amsterdam-based Patta and the heritage of WAFFLESNCREAM.
The capsule features a selection of tees and shorts that are adorned in graphics that spotlight the unity of the brands through co-branding details over the front. There are also graphics that feature European and African flags throughout the pieces as an additional nod to the union. The back of the pieces boasts an image of two hands shaking one another, reading the words "DISTANT RELATIVES COMMON CAUSE." The top features printed details and the shorts are notably made with Fairtex Muay Thai to give it a sporty touch.
Fundraising Culture-Blending Fashion
Patta & WAFFLESNCREAM Launch the COMMON CAUSE Collection
Trend Themes
1. Collaborative Fundraising Fashion - Opportunity for brands to merge fashion and fundraising initiatives through collaborative collections.
2. Cross-cultural Branding - Opportunity to create fashion collections that celebrate the unity of different cultures through co-branding and graphic designs.
3. Sporty Fashion Collaboration - Opportunity to merge sportswear and fashion through collaborations with athletic brands like Fairtex Muay Thai.
Industry Implications
1. Fashion - Fashion brands can leverage collaborations and fundraising initiatives to create unique collections and engage with socially-conscious consumers.
2. Skateboarding - Skateboarding industry can explore partnerships with fashion brands to create fundraising collections that support skatepark initiatives.
3. Sportswear - Athletic brands can collaborate with fashion labels to create sporty fashion collections that appeal to a broader audience.