Asymmetrical Collaborative Shirts

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Lacoste's COMME des GARÇONS Shirt Readies for FW23

Lacoste presents its own iteration of the COMME des GARÇONS Shirt designed specifically for the Fall/Winter 2023 season. The French label highlights an asymmetrical design language and retains the enlarged alligator branding emblem on a series of men's shirts. The traditional elements are kept by the Japanese brand, delivering a collection of polo shirts, cardigans, and tees.

The collaborative collection is now available to shop online and in-store at Dover Street Market. It is reminiscent of a previous project done by the brand with Junya Watanabe in 2008 when the duo presented a collection of colorful polos that were perfectly symmetrical. This time, the collection has a bold look and captivating asymmetrical cut throughout the silhouettes.
Trend Themes
1. Asymmetrical Design Language - The Lacoste and COMME des GARÇONS Shirt collaboration for FW23 showcases a bold and captivating asymmetrical design language, offering disruptive innovation opportunities in garment design.
2. Enlarged Branding Emblem - Lacoste's collaboration with COMME des GARÇONS Shirt introduces an enlarged alligator branding emblem on men's shirts, providing disruptive innovation opportunities in branding and logo design.
3. Collaborative Fashion Collections - The joint effort between Lacoste and COMME des GARÇONS Shirt to create a collaborative collection for FW23 highlights the growing trend of collaborations in the fashion industry, opening up disruptive innovation opportunities for brands to form creative partnerships.
Industry Implications
1. Fashion Retail - Lacoste's collaboration with COMME des GARÇONS Shirt for FW23 introduces innovative designs and branding that can disrupt the fashion retail industry.
2. Garment Design - The asymmetrically designed collection by Lacoste and COMME des GARÇONS Shirt for FW23 creates disruption in the garment design industry with its bold and captivating aesthetic.
3. Branding and Logo Design - The enlarged alligator branding emblem on Lacoste's collaborative shirts with COMME des GARÇONS Shirt for FW23 presents disruptive innovation opportunities in branding and logo design within the fashion industry.

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