Traditionally, the process of coloring hair has been toxic and damaging to hair but Virtue ColorKick sets itself apart as an innovative, single-ingredient treatment that promises to actually enhance the health of one's hair. The pure, human keratin hair filler can be added to any color service, as it dissolves easily, does not dilute color and works with all hair types.
After a single vial of ColorKick is added to a mixture and blended, it can be applied to the hair as usual for enhanced shine, strength and richness. Virtue ColorKick is free from toxins, chemicals and preservatives, offering a clean and simple way for salons to add value to their haircare services.
In the haircare category, Virtue ColorKick was named a winner in the 2019 Indie Beauty Innovators Awards.
Reparative Hair Fillers
ColorKick Transforms the Hair-Coloring Process into a Nourishing Treatment
Trend Themes
1. Clean Hair Coloring - The use of single-ingredient treatments like Virtue ColorKick promotes healthy hair coloring and opens up opportunities to develop natural haircare products.
2. Non-toxic Beauty Products - There is increasing demand for non-toxic beauty products and this trend opens up opportunities for companies to create and promote products like Virtue ColorKick that do not contain chemicals or preservatives.
3. Multi-tasking Hair Products - The rise of multi-tasking hair products like Virtue ColorKick can lead to further innovation in the industry, as companies look for ways to offer additional benefits to consumers without requiring additional time or effort.
Industry Implications
1. Haircare - With the increased demand for non-toxic products, the haircare industry has the opportunity to innovate by creating naturally-sourced and chemical-free products that can reduce damage and improve hair health.
2. Beauty and Personal Care - The demand for non-toxic and chemical-free beauty and personal care products has been growing, and companies that can cater to this demand, like Virtue ColorKick, are likely to see increased demand.
3. Salon Services - Salons can benefit from the use of clean, single-ingredient hair treatments like Virtue ColorKick, as customers are increasingly seeking out services that promote health and wellness.