After releasing a large-format wall-sized coloring page for kids, OMY is now launching a product collection on the opposite side of the spectrum with its ultra-portable small-scale Pocket Games & Coloring kits.
These ultra-portable coloring sets take the form of thin, rectangular boxes that contain one roll full of riddles, games and coloring activities for kids. For easy on-demand play, the roll can be torn on the dotted line to release a single sheet at a time. Along with a roll of paper, the compact coloring kit also includes a crayon with eight different colors inside.
In its Pocket Game & Coloring series, OMY offers black and white illustrated templates that feature themes like magic, the cosmos and the city.
Portable Coloring Sets
OMY's Pocket-Sized Coloring Kit Neatly Dispenses a Roll for Coloring
Trend Themes
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Ultra-portable Kits — Companies can investigate creating other ultra-portable items to meet the need of convenience-driven consumers.
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Interactive Educational Tools — There is an opportunity for businesses to create more educational interactive products that can supplement school learning or be used as stand-alone educational options.
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Personalized On-demand Play — Businesses can investigate creating more personalized and on-demand play products that can cater to individual interests and needs.
Industry Implications
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Toy Industry — The toy industry can expand the ultra-portable theme to various toys and games that will cater to children's convenience and interest.
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Education Industry — Integrating interactive educational tools in the education industry gives students more comprehensive ways to learn, and teachers more efficient and engaging teaching options.
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Retail Industry — The ultra-portable trend presents retail stores with an option to widen their service horizons and adapt to the trend of on-demand play by creating a new personalized and interactive experience for customers.