It's not uncommon to see the food, beverage and design worlds collide, but Pantone recently struck up a new project that resulted in vibrantly colorful cocktails inspired by its database of colors.
#PaletteForYourPalate is an exploration of color, tea and mood. For this venture, Pantone and artisan tea blender TEALEAVES asked mixologists from across North America to come up with concoctions that followed the aforementioned themes.
The vibrant results include colorful cocktails with names like 'The Bold and the Blue,' 'The Pink Monsoon' and 'Dreams of Sunset.' On the proeject's website, a full sensory experience is created, as the tea-based cocktails are paired with color palettes, audio clips and videos that share the crafting process for each and every cocktail.
Colorful Tea Cocktails
Pantone & Mixologists Across North America Created These Colorful Cocktails
Trend Themes
1. Colorful Tea Cocktails - Opportunity for mixologists and beverage companies to create innovative, visually appealing tea-based cocktails that offer a unique sensory experience.
2. Collaboration Between Pantone and TEALEAVES - Potential for partnership between design and beverage industries to create color-inspired product collaborations, driving customer engagement and brand recognition.
3. Multisensory Experiences - Growing trend of creating immersive experiences through the combination of visual, auditory, and taste elements, presenting opportunities for event planners and experiential marketing agencies.
Industry Implications
1. Food & Beverage - Opportunity for beverage companies and mixologists to introduce innovative tea-based cocktails that cater to the demand for visually appealing and experiential beverages.
2. Design - Opportunity for designers and Pantone to collaborate with beverage companies to create limited-edition color-inspired product lines, offering a unique and visually appealing drinking experience.
3. Hospitality & Events - Opportunity for event planners and experiential marketing agencies to incorporate multisensory experiences, such as color-themed cocktail bars, into events and activations to enhance attendee engagement.