At Trend Hunter, we're huge fans of tilt-shift and time-lapse photography; this 30-second spot called 'Colorama: Makeover' by McCann Malmö for Colorama is one of my new favorites. The director of photography for the ad was none other than Keith Loutit, an artist whose work we've featured at Trend Hunter several times before.
The 'Colorama: Makeover' spot follows a home getting ready for the summer; a giant hand is there to help by dusting off the roof, lighting a barbecue and taking the trash out. Check out more tilt-shift and time-lapse features below.
Fun Tilt-Shift Shorts
'Colorama: Makeover' Shows a Miniature World Prepping for Summer
Trend Themes
1. Tilt-shift Advertising - There is a growing trend in using tilt-shift photography in advertising, providing new opportunities to create whimsical and unique promotional content.
2. Time-lapse Filmmaking - The use of time-lapse photography is gaining momentum in the film industry as a tool for creating visually striking content.
3. Miniature Worlds - Creating miniature worlds and showcasing them through photography and film continues to capture the attention of audiences and provide ample opportunity for creativity.
Industry Implications
1. Advertising - Tilt-shift and time-lapse photography present an innovative and whimsical opportunity for advertising agencies and brands to create captivating promotional content.
2. Film Production - The film industry can benefit from time-lapse photography to capture visually stunning sequences, and tilt-shift techniques can be used to create dreamlike and surreal landscapes.
3. Photography - The use of tilt-shift and time-lapse photography continues to gain popularity in photography, providing limitless opportunities for creative expression.