If you’re a wine connoisseur, it’s probably unimaginable to buy wine in which you have no idea what country it was from and when it was made. The Dutch company 94wines, however, is offering numbered and color-coded wines rather than wines differentiated by maker, date or region.
The numbered and color-coded wines are meant to allow for customer personalization. The customer first takes a quiz regarding their likes and dislikes, which results in a personal ‘WineID.’ This is then used to suggest wines from the company’s assortment, which the numbers and colors make simple. It also makes it easier for customers to remember which wines they liked best.
Color-Coded Wines
94wines Uses Numbers and Colors for Customer Personalization
Trend Themes
1. Color-coded Wines - The trend of using color-coded and numbered wines to personalize customer selections.
2. Personalized Wineid - The trend of allowing customers to take a quiz to create their own personalized WineID.
3. Simplified Wine Selection - The trend towards simplifying wine selection through the use of color-coded and numbered wines.
Industry Implications
1. Wine Industry - The wine industry can adopt color-coded and numbered wines to offer personalized selections to customers.
2. Retail Industry - Retailers can use the idea of personalization and simplified selection processes to improve customer experience.
3. Tech Industry - The tech industry can create tools to help customers create a personalized WineID and suggest color-coded and numbered wines based on their preferences.