Dutch clothing brand SEA’SONS created the world's first color-changing hoodies and they take on entirely new looks based on the surrounding temperature. When warm, the heat-reactive micro-capsule technology causes the hoodie to become white and in a cold setting, it takes on a dark gray tone. Of course, during in-between stages, the color-changing designs are also aesthetically interesting since they appear like tie-dye styles.
The brand got its start in 2018 with a successful Kickstarter campaign, color-changing swim shorts and the hope to "develop more clothing that combines textile and technology in the future." Owner Tom van Dieren was inspired by a favorite childhood toy, Hot Wheels, and set out to create dynamic designs that could adapt to their environment.
Heat-Sensitive Hoodies
SEA'SONS Created Color-Changing Hoodies That Adapt to Their Environment
Trend Themes
1. Heat-sensitive Clothing - Innovations in thermochromic technology offer opportunities for creating clothes that adapt to temperature changes, providing comfort and style simultaneously.
2. Smart Textiles - The combination of textile and technology offers opportunities for creating new product categories that are adaptive, interactive, and functional, transforming the fashion industry beyond aesthetics.
3. Sustainable Fashion - Heat-sensitive and color-changing clothing can be seen as part of a wider trend towards sustainable fashion, as it encourages consumers to invest in versatile pieces that can be worn in a variety of settings and temperatures, reducing the need for excess clothing consumption.
Industry Implications
1. Fashion - Heat-sensitive and color-changing clothing can open up opportunities for innovation in the fashion industry, disrupting traditional garment design and manufacturing processes.
2. Sportswear - Heat-sensitive clothing can offer opportunities for creating adaptive and performance-enhancing sportswear, providing athletes with optimal temperature regulation during intense physical activities.
3. Outdoor Apparel - Heat-sensitive clothing can be a game-changer for outdoor apparel, offering versatility and functionality for hikers, campers, and adventurers who need clothes that can adapt to different environments and temperatures.