When the Colonie Center, a mall in Albany, New York, realized that its atrium was the location of a PokeGym in Pokemon Go, it didn't try to fight back against the hordes of Pokemon masters. Rather, the mall saw the PokeGym placement as a business opportunity. For the next month, the Colonie Center's atrium will be bedecked with a giant pokeball logo and Pokemon banners, encouraging Pokemon Go players to spend as much time in the mall as possible.
From a business perspective, Colonie Center's move to create a Pokemon arena is a clever one. The more time patrons spend in a mall, the better it is for business, so capitalizing on the luck of a PokeGym on site makes perfect sense.
Anime Game-Accepting Malls
Colonie Center Has Redesigned Its Atrium to Be a Pokemon Go Arena
Trend Themes
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Mall Gaming Attractions — Malls are adapting to the popularity of gaming in public spaces and incorporating them as attractions to keep customers engaged.
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Augmented Reality Advertising — Malls can use augmented reality technology as an advertising tool to attract customers and enhance their experience.
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Location-based Marketing Campaigns — Businesses can capitalize on the location of popular mobile games like Pokemon Go as a way to attract customers and increase foot traffic.
Industry Implications
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Retail — Retailers can incorporate gaming attractions and location-based advertising to create immersive experiences that keep customers engaged in their physical stores.
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Entertainment — Entertainment venues, such as malls, can incorporate gaming attractions to attract customers and increase engagement with their space.
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Technology — The development of new augmented reality tools and location-based marketing campaigns presents new opportunities for tech companies to work with businesses and create innovative solutions.