A BATHING APE and Clarks Originals join forces for the Fall/Winter 2020 season with a selection of familiar collaborative footwear designs. As the colder season approaches, the iconic Wallabee and Desert Boot are unveiled in new iterations that honors its 70th anniversary.
The release is limited edition and each shoe perfectly unifies classic aesthetic with modern streetwear language as well. Raheem Sterling, England and Manchester City football athlete showcases the footwear in a lookbook and he was born in Kingston, Jamaica. A country that played a strong role in the growth of Clarks Originals during the 60s and 70s. The shoes are made from Charles F. Stead tannery and have branding details that nod to both brands.
Joint Comfort-Centric Footwear
BAPE and Clarks Originals Work on Collaborative Footwear Designs
Trend Themes
1. Collaborative Footwear Designs - Opportunity for brands to collaborate and create unique footwear designs that combine different aesthetics and target diverse consumer segments.
2. Classic Aesthetic with Streetwear Language - Potential for brands to blend traditional design elements with modern streetwear influences, creating innovative and fashionable footwear options for consumers.
3. Limited Edition Releases - Potential for brands to create hype and exclusivity by releasing limited edition footwear collections, appealing to collectors and creating a sense of urgency among consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage collaborative footwear designs and limited edition releases to attract fashion-forward consumers and drive sales.
2. Sports Marketing - Sports marketing agencies can explore partnerships with athletes to showcase collaborative footwear designs that blend classic aesthetics with streetwear language, creating endorsement opportunities and enhancing brand image.
3. Leather Manufacturing - Leather manufacturers can collaborate with footwear brands to provide high-quality materials, such as those from Charles F. Stead tannery, for the production of unique and premium footwear designs.