Every year, Disaronno partners with an Italian clothing brand to introduce a fashion-forward collaborative bottle and for 2019, the brand is introducing a limited-edition design with none other than Diesel. The newest design represents the seventh addition to this range of fashion-inspired alcohol bottles and boasts a design that takes inspiration from denim. The bottle is clad in a pattern that resembles Diesel’s signature material and offers a fresh new perspective on the packaging of the liqueur—while the product itself and its original "secret formula" is said to have remained unchanged since the year 1525.
In previous years, Disaronno teamed up with Trussardi, Missoni and Etro for the creation of collaborative bottles for its amaretto-tasting liqueur. Augusto Reina, CEO of Disaronno parent company Illva Saronno, calls this year's iteration the "perfect blend of Italian style and modernity."
Denim-Patterned Liqueur Bottles
Disaronno Created a Collaborative Bottle with Diesel
Trend Themes
1. Fashion-inspired Alcohol Bottles - Collaborating with fashion brands to create limited-edition bottle designs presents disruptive innovation opportunities in the alcohol industry.
2. Denim-inspired Packaging - Using denim patterns in packaging design offers a fresh and unique approach to product presentation, potentially disrupting the packaging industry.
3. Long-lasting Traditional Formulas - Maintaining longstanding traditional product formulas while introducing innovative packaging designs taps into the trend of nostalgia and authenticity, creating disruptive opportunities in the beverage industry.
Industry Implications
1. Alcohol - Collaborative bottle designs and fashion-inspired branding can disrupt the alcohol industry by attracting new consumer demographics.
2. Packaging - Incorporating unconventional materials and patterns like denim into packaging design has the potential to disrupt the packaging industry by creating eye-catching and memorable product presentations.
3. Beverage - Combining traditional product formulas with modern packaging designs offers disruptive innovation opportunities in the beverage industry, enticing consumers with a mix of familiar and new experiences.