This Colgate Redesign packaging project deviates from the convention of containing the dental hygiene product in the typical tube. The system has proven to be effective, of course; however, Nicole Pannuzzo has demonstrated that another method would be too. Instead of responding to applied pressure around the outsides, this vessel oozes its contents when you press its two ends together.
Using a thin card material, the student designer explored an origami-esque approach that collapses like an accordion. It seems to twist as its folded sides compress, reducing the size of the toothpaste tube as the supply inside dwindles.
Now, if you look at the structure of Colgate Redesign packaging, it references the new logo that Pannuzzo created. The triangulated red C is inspired by the combined forms of the old ribbon branding, a pearly white and a sparkling diamond.
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
Trend Themes
1. Origami-inspired Packaging - The accordion-style toothpaste packaging demonstrates the potential for origami-inspired designs in product packaging, allowing for innovative and space-saving solutions.
2. Alternative Toothpaste Dispensing Methods - The new Colgate packaging presents an opportunity to explore alternative toothpaste dispensing methods, potentially revolutionizing the way toothpaste is used and reducing waste.
3. Brand-integrated Packaging - The Colgate Redesign packaging showcases the possibility of incorporating brand elements into the design of the product packaging, creating a cohesive and memorable brand experience.
Industry Implications
1. Packaging Industry - The accordion toothpaste branding trend highlights the potential for innovation within the packaging industry by exploring new material and structural designs.
2. Personal Care Industry - The alternative toothpaste dispensing methods trend presents an opportunity for disruptive innovation within the personal care industry, particularly in oral hygiene products.
3. Branding and Marketing Industry - The brand-integrated packaging trend showcases the potential for creativity and brand enhancement within the branding and marketing industry by incorporating brand elements into product packaging.