It's nice to see a dental ad that doesn't feature a diseased pair of chompers, or some actor pretending to be a dentist telling you what you should put in your mouth. Yes, keeping up with teeth cleaning is one of the most important aspects of our well being, but that doesn't mean there isn't room for a little humor. Thankfully, the Colgate Campaign plays on the lighter side of things.
Created by the advertising agency Y&R, the Colgate Campaign offers some nice light humor while politely reminding us that we must brush twice a day. I'd rather listen to a giant robot over an actor playing a dentist anyway.
Destructive Toothpaste Ads
The Colgate Campaign Shows the Consequences of Bad Hygiene
Trend Themes
1. Humorous Dental Ads - Disruptive innovation opportunity: Explore new ways to engage consumers with dental hygiene messages through humor.
2. Non-traditional Dental Advertising - Disruptive innovation opportunity: Think outside the box to create dental ad campaigns that stand out from the typical imagery used in the industry.
3. Interactive Dental Education - Disruptive innovation opportunity: Develop interactive tools or apps that educate and engage users in maintaining proper dental hygiene.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate humor and creativity into advertising campaigns across various industries, not just dental.
2. Dental Care Products - Disruptive innovation opportunity: Create toothpaste or oral care products that appeal to consumers by offering a light-hearted approach to the importance of dental hygiene.
3. Healthcare Education - Disruptive innovation opportunity: Use interactive technology to enhance healthcare education, making it more engaging and memorable for audiences.