The market for natural, antibiotic-free meats is expanding exponentially with brands releasing new options to the delight of consumers as seen with the Coleman Natural Foods barbecue meats. The new meat products are positioned to contain "no antibiotics ever" and includes such options as Natural Chicken Sausages, Ready-to-Cook Beef Burgers, Applewood-Smoked Bacon and Maple-Smoked Bacon. Each of the products contains no artificial preservatives, added nitrites or growth-promoting drugs to keep them as clean and free-from as possible.
The latest Coleman Natural Foods releases offer consumers a way to enjoy their favorite summertime barbecue foods without having to worry about added ingredients, which is becoming of paramount importance to shoppers. The products are being released just in time for the Labor Day weekend for end of summer barbecues.
Hormone-Free BBQ Meats
The Latest Coleman Natural Foods Products Contain "No Antibiotics Ever"
Trend Themes
1. Natural Meats - The trend of natural, antibiotic-free meats is growing, creating opportunities for brands to release products that cater to health-conscious consumers.
2. Antibiotics-free Products - Consumers are seeking products that are labeled as 'no antibiotics ever,' presenting a disruptive innovation opportunity for brands to meet this demand.
3. Clean Label Movement - The clean label movement, characterized by products with no artificial preservatives or growth-promoting drugs, creates a space for brands to develop clean and free-from options.
Industry Implications
1. Meat and Poultry - The meat and poultry industry can capitalize on the growing demand for hormone-free and antibiotic-free options by offering innovative products to health-conscious consumers.
2. Food and Beverage - The food and beverage industry can tap into the clean label trend by producing products that are free from artificial preservatives, nitrites, and growth-promoting drugs.
3. Retail - Retailers can benefit from the expanding market for natural meats by carrying a wide range of hormone-free and antibiotic-free products to cater to consumer preferences.