Colekt Void is an earthy and eclectic unisex personal fragrance that uniquely captivates with notes of rhubarb, mint, citrus, and warm and herbaceous basil.
Void is a vegan and 92% natural ingredient product in the Colekt Cologne Concentreé collection, which draws inspiration from both natural elements and the vibrancy of Stockholm city.
There is a growing demand for unique and distinctive personal fragrances as individuals seek to express their individuality and stand out from the crowd. A personalized fragrance can serve as a signature scent, evoking memories and emotions, and providing a sense of confidence and self-expression. As such, the fragrance industry continues to innovate and create new and exciting fragrance options for consumers to choose from.
Earthy Escapist Fragrances
Colekt Void is an Unusual Scent with Notes of Basil, Mint & Rhubarb
Trend Themes
1. Personalized Fragrances - The demand for unique and distinctive personal fragrances creates an opportunity for the fragrance industry to offer personalized scents to express individuality.
2. Earth-inspired Fragrances - As consumers seek to reconnect with nature, the fragrance industry can create earth-inspired scents to meet their demand for natural and eco-friendly products.
3. Vegan Fragrances - The rise of veganism creates a trend for the fragrance industry to create vegan-friendly fragrances to cater to a growing consumer demand for ethical and cruelty-free products.
Industry Implications
1. Fragrance Industry - The fragrance industry can continue to innovate and create new and exciting fragrance options for consumers to choose from, meeting their need for self-expression.
2. Eco-friendly Beauty Industry - The demand for natural and eco-friendly fragrances creates an opportunity for the beauty industry to create more earth-inspired and sustainable products.
3. Vegan Industry - There is an opportunity for the vegan industry to expand its reach by creating and promoting more vegan and cruelty-free fragrances for consumers who value ethics and sustainability.