Those who are familiar with Cole Haan and Mountain Hardwear are sure to find the Cole Haan + Mountain Zerøgrand Collection to be a surprisingly delightful development that will provide explorers, urban and rural, with the tools they need to survive their daily grind.
Featuring a variety of different outerwear styles, accessories and shoes, the Cole Haan + Mountain Zerøgrand Collection is paired with a number of ads that feature adventurers fully decked out in the apparel scaling the buildings of an urban metropolis; a perfect way to convey the notion of the natural with the manmade. Overall, the Cole Haan + Mountain Zerøgrand Collection targets those who need performance out of their purchases yet want the style and sophistication necessary to not look too out of place in the city.
Urban Mountaineer Collections
The Cole Haan + Mountain Zerøgrand Collection is Ready for the Wild
Trend Themes
1. Urban Mountaineer Fashion - An emerging trend of fashion collections that combine outdoor functionality with urban style.
2. Performance Outdoor Apparel - The demand for high-performance clothing and accessories designed for both urban and rural exploration.
3. Nature-inspired Marketing - Using nature and outdoor elements as a marketing strategy to connect with urban consumers.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to tap into the growing market of urban adventurers seeking functional and stylish clothing.
2. Outdoor Apparel - Outdoor apparel companies can expand their product offerings to include urban-inspired designs while maintaining high-performance features.
3. Advertising and Marketing - Marketing agencies can explore creative strategies that integrate nature and outdoor themes into urban campaigns and brand messaging.