Cold cream is often associated with grandma's beauty routines but this popular product of the 1940s and 1950s is being reinvented for a new generation. Alpyn Beauty's Juneberry & Collagen Cold Cream Cleanser is one such beauty product. As Kendra Kolb Butler, the brand's founder and CEO, says, "I wanted to do a more modern-day, current version of a cold cream, utilizing our wild plants and some clinical ingredients but removing the majority of the no-no's that we don't use, like Phenoxyethanol, parabens, and fragrance and all of that stuff that the cold creams of yesteryear had in them."
What's popular in skincare in cyclical and after a period of using products with potent actives, consumers are making a return to soft and gentle solutions with an extra focus on bolstering the skin barrier.
Plant-Powered Cold Cream Cleansers
The Juneberry & Collagen Cold Cream Cleanser Soothes & Softens
Trend Themes
1. Plant-based Cold Creams - Reinventing classic beauty products with natural, plant-based ingredients.
2. Gentle Skincare Solutions - Consumers are seeking softer, gentler skincare options to improve overall skin health.
3. Clean Beauty - Removing harmful ingredients like parabens and fragrances to create cleaner, more transparent beauty products.
Industry Implications
1. Skincare - Opportunities for skincare companies to update classic products with natural, gentle, and clean ingredients.
2. Natural Beauty - Increasing demand for plant-based and clean beauty products that nourish and protect the skin.
3. Beauty Tech - Utilizing technology to develop and market modernized versions of classic skincare products, taking into account consumer preferences for natural, gentle, and clean ingredients.