Carbonated beverages have taken a lot of heat in the past few years largely due to the negative affects in can have on health, especially among youth and children. However, companies like Coca-Cola and Pepsi have been able to manage their public identity by utilizing effective marketing campaigns, re-branding their image and making changes to products. Trend Hunter's Cola Trend Report looks at the soda industry, uncovering patterns that are creating consumer interest despite any negative backlash.
From quirky branding techniques to avant-garde artwork, this report highlights modern innovations using cola products. With our crowd-sourced data, companies can explore various advertising ventures, unique product developments and initiatives taken to maintain public interest in cola and other carbonated beverages.
Don't let rival brands get an advantage in the marketplace. Use our research to gain insight and the competitive edge.
Cola Trend Report
Research into the Driving Forces Behind the Carbonated Beverage Industry
Trend Themes
1. Innovative Marketing Campaigns - Disruptive innovation opportunity: Utilize creative and unconventional marketing techniques to generate consumer interest in carbonated beverages, shifting public perception.
2. Product Re-branding - Disruptive innovation opportunity: Reimagine and reposition carbonated beverages through re-branding initiatives, targeting new demographics and appealing to health-conscious consumers.
3. Unique Product Developments - Disruptive innovation opportunity: Create novel and innovative carbonated beverage products that cater to changing consumer preferences, such as functional and wellness-focused drinks.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Introduce healthier and more diverse carbonated beverage options, capitalizing on the demand for innovative and wellness-focused drinks.
2. Advertising - Disruptive innovation opportunity: Develop cutting-edge advertising techniques and platforms that effectively engage consumers with carbonated beverage campaigns, going beyond traditional marketing approaches.
3. Art and Design - Disruptive innovation opportunity: Collaborate with artists and designers to create visually striking and avant-garde packaging designs for carbonated beverages, attracting consumers through aesthetic appeal.