Heinz is showing that it can be profitable to be environmentally conscious by adopting Coke 'PlantBottles' into its business model. Made with Brazilian sugarcane ethanol, Coke 'PlantBottles' are an ingenious plastic alternative developed by the soft-drink company that uses 30 percent plant-based material in its composition. Coke 'Plantbottles' also have no difference in shelf life, appearance, texture or even weight.
Heinz will be printing “Guess what my bottle is made of?†on every one of its plant-based bottles.
Implications - The company is aware of the negative impacts of plastics and have therefore decided to move towards this packaging. While Heniz is aware that it won't solve environmental problems by changing their packaging, they believe that the PlantBottles will at least "eliminate C02 emissions and mitigate global warming."
Plant-Based Packaging
Heinz to Adopt Coke PlantBottles to Cut Its Carbon Footprint
Trend Themes
1. Sustainable Packaging - Adopting plant-based packaging materials can help businesses reduce their carbon footprint and promote sustainability.
2. Plastic Alternatives - Innovative plastic alternatives like Coke 'PlantBottles' offer a viable solution to reduce the use of traditional plastics.
3. Environmental Responsibility - Businesses are increasingly embracing environmentally conscious practices to mitigate the negative impacts of their operations.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore adopting plant-based packaging materials to reduce environmental impact.
2. Packaging - The packaging industry can leverage the demand for sustainable alternatives and develop innovative solutions like plant-based packaging materials.
3. Consumer Goods - Consumer goods companies can differentiate themselves by adopting eco-friendly packaging options, such as Coke 'PlantBottles', and appealing to environmentally conscious consumers.