Craft sodas are continuing to gain popularity as consumers seek out products that are made with unexpected flavors and a closer attention to quality, which is seeing brands like Coca-Cola respond with new options like enhanced Coke flavors.
The announcement includes two new varieties of cola for consumers to enjoy, which includes 'Georgia Peach' and 'California Raspberry.' The soda flavors are reported to have been developed after extensive research by the brand that looked into over 30 flavors that were trialled by almost 9,500 consumers.
The new Coca-Cola Coke flavors are packaged in rustic glass bottles and sold in singles or packs of four in cardboard carriers that make them look like a soda from yesteryear.
Fruity Mainstream Artisan Colas
Coca-Cola Introduced Two New Coke Flavors Inspired by Craft Sodas
Trend Themes
1. Craft Sodas - Craft sodas are gaining popularity as consumers seek out unexpected flavors and quality.
2. Enhanced Coke Flavors - Coca-Cola's new Georgia Peach and California Raspberry cola flavors cater to consumers looking for unique taste experiences.
3. Rustic Packaging - Coca-Cola's rustic glass bottles and cardboard carriers tap into nostalgia and vintage aesthetics.
Industry Implications
1. Beverage Industry - Craft sodas and enhanced cola flavors present disruptive innovation opportunities in the beverage industry.
2. Packaging Industry - The demand for rustic packaging in the form of glass bottles and vintage-inspired cardboard carriers creates opportunities for innovation in the packaging industry.
3. Consumer Goods Industry - The popularity of craft sodas and unique flavors like Georgia Peach and California Raspberry cola highlight the potential for disruptive innovation in the consumer goods industry.