Last year, Trend Hunter wrote about Magazine's in a bottle. Now the concept is en route to Europe.
This is an initiative idea between the world's largest soft drink company and one of Europe's largest publishers. Coca-Cola Belgium announced that it will be the first soft drink company to offer the magazine on a bottle. In April 2007, when you buy a bottle of Coca-Cola light 500 ml, you will get a free copy of a mini edition of GLAM*IT magazine attached to the bottle. GAM*IT is well-known for a Belgium's leading young and glamorous fashion magazine.
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
Coke And GLAM*IT To Create Europe's First Magazine On A Bottle
Trend Themes
1. Magazines in a Bottle - The concept of attaching a magazine to a bottle creates a unique hybrid product that combines print media with consumer packaged goods.
2. Branded Partnerships - Collaborations between big brands and publishers present opportunities for innovative marketing strategies and cross-promotion.
3. Product Packaging Innovation - Using bottles as a platform for additional content opens up possibilities for creativity and differentiation in the beverage industry.
Industry Implications
1. Beverage - Integrating magazines into beverage packaging introduces a new way for beverage companies to engage with consumers and offer value-added products.
2. Publishing - Creating partnerships with brands like Coca-Cola allows publishers to extend their reach and explore new distribution channels.
3. Marketing and Advertising - Innovative advertising campaigns that leverage unusual product placements can capture consumer attention and generate buzz.