Coil + Drift moves up to Upstate New York, where it opens up a new studio located in the Catskill Mountains. The space is expansive and measures 3000 square feet just two hours north of the big city. There, the space features a showroom, an elevated production facility, and an office -- all of the brand's lighting fixtures are now also produced by their production team in-house.
The decision to move out to the Catskill Mountains was decided by founder and designer John Sorensen-Jolink as he wanted the team to be immersed in the landscape. The same landscape is a big inspiration behind many of the material-centric designs. He is also a former dancer an understands that many things in life are rooted in human connection and spacial awareness and wanted to be within the right environment.
Newly Designed Expansive Studios
Coil + Drift Relocates to a New Studio in Upstate New York
Trend Themes
1. Upstate Relocations - More companies are relocating to upstate regions for expansive spaces and immersive surroundings.
2. In-house Production - Brands are bringing the production process in-house for more control over quality and efficiency.
3. Material-centric Designs - Designers are drawing inspiration from surrounding natural landscapes for more material-centric design approaches.
Industry Implications
1. Furniture and Lighting Design - Companies in the furniture and lighting design industry can benefit from upstate relocations and in-house production.
2. Architecture and Real Estate - The architecture and real estate industries can market and develop commercial properties in upstate regions for companies seeking more expansive spaces.
3. Tourism and Hospitality - The tourism and hospitality industry can promote upstate destinations for companies seeking immersive surroundings for creative inspiration.