These new Cofresh Crackers and Grills flavors are being launched by the Indian snack brand to provide consumers in the UK with a flavorful option that's perfect for sharing with family and/or friends.
The snacks come in the form of the Mango Chutney Grills and the Onion Bhaji Corn Crackers, which come in 80-gram and 60-gram packs, respectively. The snacks are both priced at 83p each and will be supported by an extensive PR and social media marketing campaign along with in-store promotions.
Cofresh Brand Manager Jon Roberts spoke on the new Cofresh Crackers and Grills flavors saying, "The last year in lockdown has seen increased demand for new varieties but people are also embracing the comfort factor found in familiar flavours. The renewed interest in health and well-being also means there’s a fantastic opportunity for our Grills to shine – with 30% less fat than the market leader and no reduction in the flavours that Cofresh is renowned for, they are exactly what consumers are seeking."
Sharing-Focused Indian Snack Flavors
These New Cofresh Crackers and Grills Flavors are Satisfying
Trend Themes
1. Snacks for Sharing - The trend towards shared snacking experiences presents opportunities for companies to create new products that cater to this need.
2. Healthy Snacking - As consumers become more health-conscious, companies that offer snack options with reduced fat levels and no artificial flavors or preservatives may see an increase in demand.
3. Flavored Crackers and Grills - Creative and unique flavor combinations for crackers and grilled snacks can help differentiate a brand and appeal to consumers looking for something new and exciting.
Industry Implications
1. Snack Food - In the snack food industry, companies can leverage the trend towards shared experiences by offering products that encourage socializing and collaboration.
2. Health and Wellness - The health and wellness industry can benefit from the trend towards healthy snacking by offering products that are low in fat and calories, contain natural ingredients, and have added nutritional benefits.
3. Marketing and Advertising - Companies in the marketing and advertising industry can take advantage of the popularity of social media by creating engaging campaigns that showcase new and exciting snack products, especially those with unique and interesting flavor combinations.