In order to celebrate London Fashion Week in style, Lavazza UK and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week Spring/Summer 2016 and featured three brand ambassadors zipping around on Vespas with a mini but well-stocked coffee bar strapped to the back.
Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an Instagram with the hashtag and related brand handles. Winners were selected and contacted through their social media pages.
Fashion Week Coffee Stunts
The Lavazza Crew and Vespa Dropped Off Free Coffee at LFW
Trend Themes
1. Fashion Week Coffee Stunts - Opportunity to create unique branded experiences at major fashion events by partnering with coffee companies and utilizing social media for engagement and promotion.
2. Mobile Coffee Bars - Opportunity to innovate the mobile coffee industry by creating customized coffee bars that can be easily transported and set up at various locations for events or pop-up shops.
3. Social Media Engagement - Opportunity to leverage social media platforms to engage with consumers and drive brand awareness by implementing creative campaigns that encourage user-generated content.
Industry Implications
1. Fashion Events - Opportunity for fashion event organizers to enhance the overall experience by incorporating branded coffee bars and encouraging social media engagement.
2. Coffee Industry - Opportunity for coffee companies to expand their reach and target a new audience by partnering with fashion events and utilizing social media for promotion.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist brands in creating unique and engaging campaigns that leverage social media for increased brand visibility and consumer interaction.