Nescafe is moving beyond instant coffee and entering the ready-to-drink market with its new Coffee Protein Smoothie and Cold Whipped Latte. Both drinks not only cater to the consumer demand for more on-the-go coffee options, but also to interest in value-added beverages such as those with protein.
As of January 2019, Nescafe will offer a new Coffee Protein Smoothie and Cold Whipped Latte. The former is a caffeinated take on a protein shake, which combines Colombian Arabica coffee, oats, and almond butter. In total, the drink contains 15 grams of plant-based protein. On the other hand, the Nescafe Cold Whipped Latte combines a blend of coffee, milk, and different flavors for an on-the-go latte. Thanks to a ""unique foaming technology," consumers simply shake the drink to enjoy a frothy, creamy latte.
Coffee-Based Protein Smoothies
The New Nescafe Coffee Protein Smoothie Boast 15 Grams of Protein
Trend Themes
1. Ready-to-drink Coffee - Disruptive innovation opportunity: Develop new coffee-based beverages that cater to the on-the-go consumer demand and incorporate value-added elements like protein.
2. Plant-based Protein - Disruptive innovation opportunity: Create protein-rich products that utilize plant-based ingredients to cater to health-conscious consumers.
3. Value-added Beverages - Disruptive innovation opportunity: Explore unique flavor combinations and new technologies to create value-added beverages that stand out in the market.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce new coffee beverages that offer convenience, health benefits, and unique flavors to attract consumers.
2. Health and Wellness Industry - Disruptive innovation opportunity: Develop plant-based protein products that meet the rising demand for healthy and sustainable food options.
3. Food Technology Industry - Disruptive innovation opportunity: Innovate new techniques and technologies for foaming and creating creamy textures in ready-to-drink beverages.