Coffee lovers will now be able to enjoy the distinct flavor characteristics of Sumatran coffee with Trader Joe’s Sumatra Coffee Brownies.
True to their name, the brownies are made with both coffee extract and ground Sumatra coffee beans, which is visible on top of the treats. While a scoop of strong brewed coffee is sometimes used to enhance the chocolatey taste of a brownie recipe, this new product features the unique taste of Sumatra coffee—known for its rich, full-bodied and earthy flavor.
Trader Joe's is only selling its Sumatra Coffee Brownies for a limited time in its bakery section. When it comes to enjoying the baked treat, it suggests making a sundae by adding ice cream or consuming it alongside an affogato.
Coffee-Infused Brownies
Trader Joe's Sumatra Coffee Brownies Feature Ground Beans & Coffee Extract
Trend Themes
1. Coffee-infused Desserts - There is an opportunity for bakeries and dessert shops to incorporate coffee as a flavor enhancer for their treats.
2. Limited Time Offerings - Marketers can create buzz by introducing time-limited products that appeal to a specific audience.
3. Flavor Pairings - Exploring unique flavor combinations can lead to the discovery of new taste sensations.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage consumer love of coffee to introduce new products and flavors.
2. Bakery - Bakeries can add coffee-infused goodies to their menu and offer more variety in their baked goods.
3. Retail - Retail companies can incorporate seasonal, limited time offerings to increase store traffic and sales.