Those with a love for coconut and chocolate will adore one of the products that Tesco is selling for Easter this year. 'The Coconut Egg' may be egg-shaped in form, but the chocolate treat takes inspiration from coconuts with a textured outer layer that's dused with cocoa powder. This outer layer can be cracked open to reveal an interior of milky Belgian white chocolate paired with a toasted coconut filling.
The tropical Easter egg is sold alongside a selection of bite-sized coconut truffles for even more enjoyment.
Like The Coconut Egg from Tesco, many of this year's chocolate Easter eggs are moving away from the use of traditional motifs and embracing unconventional forms and flavors.
Coconut Chocolate Eggs
This Easter Egg from Tesco Mashes Up Coconuts and Chocolate
Trend Themes
1. Unconventional Easter Eggs - Opportunity for chocolate manufacturers to create unique and innovative Easter egg shapes and flavors.
2. Combining Textures and Flavors - Businesses can explore the fusion of different textures and flavors to create enticing treats, like the coconut and chocolate combination.
3. Alternative Traditional Motifs - There is a growing trend to break away from traditional Easter egg motifs and explore more unconventional designs and themes.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunities lie in creating novel and unique chocolate treats for Easter.
2. Confectionery - The combination of textures and flavors can be explored in various confectionery products to provide consumers with new taste experiences.
3. Food Packaging - With the rise of unconventional Easter egg designs and motifs, there is an opportunity for the food packaging industry to develop creative and eye-catching packaging solutions.