Cold-pressed juice company PRESS recently teamed up with five distilled spirit brands in order to prude what it's calling "London's 'Healthiest' Cocktail Menu.' The cocktail menu puts an unusual spin on cocktail drinks by pairing cold-pressed, raw and unpasteurised juices with spirits from Casamigos Tequila, Belvedere Vodka, Sipsmith, Albion Racing Club and Seedlip.
The health-focused cocktail menu will be offered through an in-store PRESS' London juice bar inside of the London branch of athletic apparel brand company Lululemon, offering a nourishing selection of alcoholic and non-alcoholic (in the case of Seedlip, which is a distilled non-alcoholic spirit) juice-based cocktails.
In recent years, consumers have taken an interest in cocktails and other alcoholic drinks that put an emphasis on health, rather than indulgence. These drinks offer the perfect blend of benefits, while also spotlighting alcohol as something to be enjoyed in balance with other healthy habits.
Health-Oriented Cocktail Menus
PRESS Developed "London’s 'Healthiest' Cocktail Menu"
Trend Themes
1. Health-oriented Cocktails - Opportunity to create cocktail menus that prioritize health by pairing cold-pressed, raw, and unpasteurized juices with distilled spirits.
2. Nourishing Juice-based Cocktails - Opportunity to offer alcoholic and non-alcoholic cocktails made with nourishing and healthy ingredients.
3. Balanced Drinking Habits - Opportunity to promote alcohol as part of a balanced and health-conscious lifestyle.
Industry Implications
1. Cold-pressed Juice - Cold-pressed juice companies can collaborate with distilled spirit brands to create health-oriented cocktail menus.
2. Distilled Spirits - Distilled spirit brands can expand their product offerings by partnering with cold-pressed juice companies to create unique cocktails.
3. Athletic Apparel - Athletic apparel brands can incorporate health-focused cocktail menus into their retail stores, providing a unique and holistic shopping experience.