Fortnum & Mason recently launched a collection of 'Oddi-Teas,' which includes a number of cocktail-flavored teas inspired by classic drinks. The range includes a Gin & Tonic Tea, a Summer Cocktail Tea, as well as a Bloody Mary Tea, which boasts a deep red color. In terms of taste, the Bloody Mary Tea sets itself apart with a black tea base that is enriched by tomato pieces, spicy black peppercorns, chilli flakes and zesty lemon peel. As an alternative to sweet teas made with fruits, many consumers are beginning to crave more savory tea blends.
Fortnum & Mason's new Oddi-Teas collection also includes a range of other unconventional loose leaf blends that have been crafted to taste like everything from Lemon Curd and Pistachio & Clotted Cream to Sundaes.
Tomato Cocktail Teas
Fortnum & Mason Makes a Bloody Mary 'Oddi-Tea' with Tomato Pieces
Trend Themes
1. Savory Tea Blends - Creating savory tea blends using ingredients like tomato and spices presents an opportunity for disrupting the tea industry and appealing to consumers craving new flavors.
2. Cocktail-inspired Teas - Developing teas that capture the flavors of popular cocktails, like the Bloody Mary Tea, opens up possibilities for innovative beverage options that cater to tea lovers looking for unique experiences.
3. Unconventional Loose Leaf Blends - Crafting unconventional loose leaf blends that replicate the taste of desserts and other treats provides an avenue for disrupting the traditional tea market and appealing to consumers with a sweet tooth.
Industry Implications
1. Tea - The tea industry can embrace the trend of savory tea blends and cocktail-inspired teas to tap into new markets and attract consumers seeking innovative and bold flavors.
2. Beverage - In the beverage industry, there is an opportunity to introduce cocktail-inspired teas as a unique and refreshing alternative to traditional alcoholic beverages, catering to health-conscious consumers.
3. Food - The food industry can explore the production of unconventional loose leaf blends that mimic the taste of popular desserts, providing an innovative twist in the tea category and appealing to consumers with a love for indulgent flavors.