This Coca-Cola space located in the headquarters in Madrid, Spain offers multipurpose function as a canteen, meeting space and communal office with subtle branding that reflects the company's overall spirit and brand initiatives in a simple way. The use of the large room offers multi-functional purpose while tying in the distinct Coca-Cola branding through color and design rather than logos.
Consumers can often feel overwhelmed by the constant presence of logos and the Coca-Cola headquarters' canteen is a space that instead utilizes color to reference the brand. The space is set up as a lunch room with communal eating tables, lights, private booths and dining area that can be used for eating, brainstorming and work sessions. The furniture and decor utilizes the brand's white and red colors throughout to reference the brand in a tastefully understated way.
Brand-Reflecting Canteens
This Coca-Cola Space Offers Multi-Use with Subtle Company Referencing
Trend Themes
1. Subtle Branding - Companies can utilize subtle and tasteful branding techniques to create a brand-reflecting environment without overwhelming consumers with logos.
2. Multi-functional Spaces - The use of large multi-functional spaces can provide consumers with a versatile environment for work, meetings, and communal gatherings.
3. Color-based Branding - Using a brand's color throughout the space can incorporate brand elements without using explicit logos or designs.
Industry Implications
1. Interior Design - Interior designers can work to create branded environments that reflect the values and spirit of a company.
2. Hospitality - Hotels and restaurants can incorporate brand elements in a subtle and tasteful way to create unique and memorable experiences for their guests.
3. Office Space - Companies can incorporate brand elements into their office spaces to create a sense of community and reinforce company values.