The Coca-Cola Freestyle 'Make Your Mix' contest has been launched by the brand in the US as a new promotion that encourages consumers to concoct their own custom soda for a chance to win a grand prize of $10,000.
Running through June 30, the contest works by having consumers use one of the soda machines at a nearby location and sharing their concoction using the hashtag #MakeYourMixContest on Instagram and/or Twitter. Beverage experts at Coca-Cola will then select five finalists whose mix will be available from August 25 to November 4; the flavor that is chosen the most will decide the grand prize winner.
The Coca-Cola Freestyle 'Make Your Mix' contest comes as an interactive promotion that encourages consumers to mix and match flavors, which speaks to increased demand for customization.
Custom Soda Flavor Contests
Coca-Cola Freestyle 'Make Your Mix' Has a $10,000 Grand Prize
Trend Themes
1. Customization of Products - Offering consumers the ability to create their own custom soda flavors taps into the growing trend of personalization and customization in the beverage industry.
2. Social Media Contests - Utilizing social media platforms for contests like the Coca-Cola Freestyle 'Make Your Mix' contest takes advantage of the trend of engaging consumers through digital channels and leveraging user-generated content.
3. Demand for Unique Flavors - The popularity of the contest highlights the trend of consumers seeking unique and innovative flavor combinations in their beverage choices, presenting an opportunity for new flavor development and experimentation in the industry.
Industry Implications
1. Beverage Industry - Custom soda flavor contests like the Coca-Cola Freestyle 'Make Your Mix' contest offer an exciting way for beverage brands to engage with consumers and generate buzz in the industry.
2. Social Media Marketing - The integration of social media platforms in contests allows businesses to leverage the power of social media marketing and increase brand awareness and engagement with target audiences.
3. Flavor Development and Innovation - The demand for unique flavors in beverages presents an opportunity for flavor development companies to create customized flavor profiles and expand their product offerings in the market.