Coca-Cola has one of the most recognizable images in the world and although Coke knows it would be suicide to discard their classic logo, what they have done for the summer season is revamp the classic Coke look.
Coca-Cola has officially launched a series of five cans, all with varying scenes of summer on them including aviators, beach balls, surfboards, the American flag, and BBQ’s. These cans are flirting with both what people know to be classic as well as creative and innovative marketing strategy.
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
Trend Themes
1. Summer-themed Product Packaging - Brands can refresh their product packaging to appeal to the seasonally-driven consumer market.
2. Limited Edition Product Runs - Businesses can create limited edition products that add variety to their product line while generating hype among consumers.
3. Nostalgic Marketing Tactics - Companies can appeal to consumers' sentimentality by incorporating traditional elements in otherwise modern products/packaging.
Industry Implications
1. Beverage Industry - Beverage companies can experiment with product packaging to increase brand awareness and attract new consumers.
2. Marketing and Advertising Industry - Marketing firms can assist businesses in developing creative marketing strategies that incorporate seasonal themes and limited edition products.
3. Consumer Goods Industry - Consumer goods companies can explore nostalgia marketing tactics to appeal to consumers' emotions and enhance brand loyalty.