Despite the impression of sharp icy air and the clouds' resistance to revealing any sun, there's a warmth within Coast Guards by Will Davidson, and you can likely see where it comes from. Ten of the season's most fashionable winter coats are flaunted by a lineup of beautiful brawny men.
Styled by Stevie Dance, the male models wear a wetsuits on their bottom halves and pace up the shore after vigorous exercise surfing. The harsh seaside setting isn't enough to phase this crowd because while each wears his dapper wool or cashmere jacket, it is left unbuttoned more often that not. Hairy chests and washboard abs are left exposed, leaving vulnerable readers of the September 2011 Details Magazine craving the warmth of these well-built bodies in Coast Guards by Will Davidson.
Bundled Beach Hunks
Coast Guards by Will Davidson Brings a Sizzle to the Surf
Trend Themes
1. Fashionable Winter Coats - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for winter coats to meet the growing demand for ethical fashion.
2. Male Fitness and Surfing - Disruptive innovation opportunity: Create high-performance activewear and gear specifically designed for male surfers, combining functionality with stylish designs.
3. Body Positive Imagery - Disruptive innovation opportunity: Challenge traditional beauty standards by promoting diverse body types in fashion photography and advertising campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate technology, such as smart fabrics and wearable tech, into the fashion industry.
2. Sports & Fitness - Disruptive innovation opportunity: Develop innovative training programs and equipment for male surfers to enhance their performance and prevent injuries.
3. Advertising & Marketing - Disruptive innovation opportunity: Implement inclusive advertising strategies that celebrate diverse body types and challenge societal norms.